Hey, do you want to boost your email open rates? Open rates are determined by taking your number of opens and dividing them by your total delivered emails.
And you’re in the right place if you want your emails to:
- Get more CTA clicks
- Get more customers
- Keep in touch with your email list
- Increase sales
- Increase conversion rates
All of the abovementioned increases can come from boosting your email open rates. Here are 5 ways you can boost your email open rates.
Keep in mind your email list is likely receiving hundreds of emails a month. Day in and day out your prospect is signing up for newsletters and buying knick-knacks online. And they have an entire life outside of their Gmail account.
So large text blocks with over complicated tech jargon will be a turnoff.
Write in a tone that’s a little more casual. If you and I were at a bar discussing work, what would that conversation sound like?
If your emails are written like that you’ll get more opens. That’s because consumers these days want the marketing to feel more personal. Not like a cold corporate figurehead just trying to steal their money.
Listen to your email list
Look at your email replies, customer surveys, polls, market segmentation, etc. The ability to ask your customers questions directly is a win-win.
Customers want to feel heard, and you want your customers to listen. Customers that are providing feedback on more likely to open your emails to see how you will address their concerns.
There are many other factors as to why someone is not opening your emails. It’s not always about subject lines, it’s about the relationship between you and your subscribers.
Being “liked” increases your email open rates
“Who” is emailing is just as – if not – more important than “what” the email is about. If your subscriber trusts you, and better yet likes you, then you’ll see a nice bump in your email open rates.
Here are 7 easy ways to be more likable:
- Write in a casual/fun tone. Don’t sound salesy.
- Engage with your followers on social media
- Don’t try to sell with every email
- Avoid public fiascos
- Deliver actionable tips
- Sneak FREE bonuses into your emails
- Give away quality FREE stuff.
I’ll go further into detail about these tips later. But for now, just pay attention to the feedback you receive in your surveys. If your social media is getting engagement but your emails aren’t, use your social media to survey your following.
Improve your subject lines
Good subject lines usually contain a bit of curiosity and a benefit.
Here’s the “one client method” to a booming writing career
Implies that if you open this email, you too will know the “one client method.” Use curiosity-based subject lines at certain, crucial stages or it will backfire dramatically.
Writing an email campaign is like making a cake. Steps have to be done in the correct order. Otherwise you’ll end up with a mess, and you won’t get your intended results.
What Is Email Deliverability? Campaign Monitor’s Definition:
“Email deliverability is the ability to deliver emails to subscribers’ inboxes. It is what some marketers use to gauge the likelihood of their email campaigns reaching their subscribers’ inboxes related to actual delivery–like ISPs, throttling, bounces, spam issues, and bulking.”
And of course, deliverability plays an important role in your open rates. If your email campaigns are being sent directly to your subscribers’ spam folder you’ll see it a dramatic decrease and open rates.
When a subscriber checks their email, they’re not looking in the spam folder for trusted news. Ideally, you want to ask subscribers to whitelist your emails during your welcoming sequence. That way your subscribers will receive every email you send them.
Here are a few tips to avoid the spam folder:
- Reduce your usage of spam trigger words
- Send a consistent quantity of emails per month
- Don’t get blacklisted
I hope you’ve found a tip here that has helped. If you need emails with higher open rates and revenue, feel free to contact me.
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