“Open rates depend on several factors:
=> Subject line
=> Preview text”
Those points factor in, yeah.
But I think one element that is often overlooked is “the sender.”
Let’s pretend you are the sender, ask yourself:
- Are your emails easy and fun to read?
- Are your emails customer-focused?
- Do you send consistently?
- Do customers like your emails?
- Are you speaking to the 4 buyer personalities?
TLDR: Email consistently and your customers happy – people tend to respond well to that.
As for me?
Well, I’ve dedicated myself to creating high converting email campaigns consistently.
I have buckets filled with more tips like this that I use for my own email list.
And I’m always testing to see what works, and what doesn’t.
Want to know other ways to increase your open rates?
Let’s have a quick chat about copywriting where you’ll see how I can help you reduce your sales cyle, boost your KPI’s and finally get some peace of mind.